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PAD Marketing

Build a PAD program that grows with the awareness gap

More than 10 million U.S. adults live with Peripheral Artery Disease — and over half don't know it. The patients who'll fill your atherectomy schedule aren't being identified by their PCPs; they're searching for answers to leg pain, cramping, and slow-healing wounds. The PatientFlow System turns that searching into qualified consultations on your calendar.

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The PAD patient acquisition opportunity

Why PAD is the most undermarketed vascular opportunity in the U.S.

PAD has more candidate patients than almost any other vascular condition you treat — and the smallest percentage of them is currently being identified through traditional referral channels. That gap is your opportunity.

10M+

U.S. adults living with PAD

Estimates range from 8.5 to 12 million Americans, growing annually with the aging population and rising diabetes prevalence. Most are still undiagnosed.

Source: AHA / Circulation Research

>70%

Of primary care providers unaware of PAD in their patients

The PARTNERS study found PCPs miss the diagnosis in the majority of cases — meaning your practice can't rely on referrals alone. Direct-to-patient acquisition is the unlock.

Source: PARTNERS Study

+63%

Atherectomy volume growth for physicians in OBL settings

Physicians who transitioned to a solely office-based laboratory practice saw atherectomy volume rise 63% — disproportionate to other PVI procedures. The setting is winning.

Source: Annals of Vascular Surgery

85%

Of CLI amputations are considered preventable

Patients caught and treated before critical limb ischemia keep their limbs. Earlier patient identification — through marketing, not just referrals — has a clinical impact, not just an economic one.

Source: Critical Limb Ischemia: Epidemiology

Our methodology

The PatientFlow System

A closed-loop system designed to find the PAD patients PCPs are missing — and move them through to care.

PAD has a unique marketing challenge: most patients don't yet know they have it. The PatientFlow System is built around symptom-based discovery, structured screening, and the long decision cycles that come with elective limb interventions.

Pillar 1

The Demand Loop

How patients find you

Most PAD patients don't yet know they have PAD — they know they have leg pain, cramping while walking, or sores that won't heal. We market to the symptom, not the diagnosis. Our paid social and search target the actual phrases these patients type ('legs hurt when I walk,' 'sore that won't heal'), our landing pages translate symptoms into PAD in plain English, and our SEO captures the diagnostic-curious queries that PCPs are missing. Symptom-first marketing is the only kind that scales when most candidates haven't been told what they have yet.

Pillar 2

The Fit Filter

Sorting the right patients before they reach you

PAD is the only procedure on our roster where someone might be six weeks from amputation — and your team needs to know that fast, before the wrong patient sits in your waiting room. We build intake that screens for severity flags (rest pain, ulcers, sudden change) and routes urgent cases ahead of the rest. Mild claudication patients get an education path and a longer runway. Your scheduling team stops triaging from a flood and starts working a stratified queue.

Pillar 3

The Conversion Engine

Following up so patients don't slip away

PAD intervention is often elective — a patient with claudication can live with it for years before deciding to do something. We engineer for that decision arc: education that reframes 'I just have leg pain' as 'this is the early stage of something that gets worse,' nurture that keeps you in their inbox for 6, 12, 18 months, and re-engagement that catches the patient when their symptoms cross a threshold. The result: fewer patients lost to time, more procedures attributed to your earliest contact with them.

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Your first 90 days

From signed contract to your first qualified PAD consultations

We move fast on what's already proven and slow only on what needs your specific input. Here's the typical sequence for a new PAD engagement.

1

Week 1

Audit your PAD referral baseline

We sit down with your team and walk through how PAD patients currently find you, how the front desk handles symptom inquiries, and which referral channels are working. We benchmark against the local PCP and vascular landscape and identify the highest-leverage gaps. You leave with a 90-day plan.

2

Weeks 2–4

Launch symptom-based PAD ads

We launch your symptom-based landing pages — for leg pain, claudication, slow-healing wounds, and foot ulcers — along with Google Ads, paid social, SEO support content, and full tracking. By the end of week 4 your campaigns are running and the first qualified inquiries are coming in.

3

Days 30–60

Stand up severity-based intake

Your patient intake flow goes live: short, symptom-based questions that flag CLI-suggestive cases for fast-track scheduling and route earlier-stage candidates into education sequences. Your team stops triaging from a flood and starts working a stratified queue.

4

Days 60–90

Scale PAD consults

Your team starts seeing PAD consults from the system. We watch what's actually converting — which symptoms bring the strongest candidates, which channels work best in your market — and double down. Weekly reports tie every dollar to scheduled procedures.

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Why we're different

How PatientFlow compares to traditional medical marketing agencies

Most agencies bring you a generic playbook and stop at the lead. PatientFlow is built for the specific realities of PAD patient acquisition.

Strategy

Most agencies

Brand-PAD marketing to patients who don't know they have PAD. Very few candidates respond.

PatientFlow approach

Symptom-based marketing that combines search, paid media, educational pages, and follow-up so patients searching for leg pain, claudication, or foot ulcers actually reach your practice.

Lead quality

Most agencies

Volume-focused: every form fill counts. Your front desk filters early-stage and inappropriate patients manually.

PatientFlow approach

We screen patients by severity before they ever reach your team. Patients with urgent symptoms get fast-tracked. Earlier-stage candidates enter education sequences until they're ready.

Patient journey

Most agencies

Hands off after the lead is delivered. Patients deciding between watchful waiting and intervention quietly drop out.

PatientFlow approach

We stay with PAD-considering patients through long decision cycles — weeks or months — with automated follow-up until they schedule, get worse, or opt out.

Measurement

Most agencies

Reports on clicks, impressions, and form fills. ROI is left for you to calculate.

PatientFlow approach

Reports tied to scheduled procedures: qualified consults, consult-to-procedure conversion, cost per scheduled atherectomy, revenue attributed.

Severity stratification

Most agencies

Every form fill counts. Your team has to spot the patient with rest pain or a wound that won't heal among the ten who just want to know if their leg cramps mean something.

PatientFlow approach

Intake screens for severity flags before patients reach you. CLI-suggestive cases jump the queue. Mild claudication patients enter education sequences. Your team's morning queue is already triaged.

Time to first consults

Most agencies

Three to six months to ramp, with the first quarter spent on creative production and testing from scratch.

PatientFlow approach

First qualified PAD consults typically scheduled within 60–90 days, because the symptom-based asset library is already proven.

Book a strategy callLearn about our approach

Practice owner FAQs

Ready to scale your PAD program?

If you're an OBL, vascular practice, or interventional cardiology group looking to grow PAD volume — or considering launching a program — let's talk through what the next 90 days could look like for your practice.

Schedule your PAD strategy callSee our case studies

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