What's a realistic ramp time for PAE patient volume?

Most practices see their first qualified PAE consultations within 60–90 days of starting. Meaningful procedure-volume growth typically shows up in months 3–6 as the long-decision patients we picked up early start scheduling. We'll set specific milestones in week one based on your starting point.

Do you replace our internal marketing team or augment it?

Either model works. Some practices have us run their entire PAE acquisition function end-to-end. Others use us as a specialized layer on top of an internal team that handles general practice marketing. We'll recommend the right fit on the audit call based on what you already have in place.

How do you measure success?

We report on procedure-tied metrics, not vanity metrics. The dashboard you see weekly tracks: qualified consultations scheduled, consult-to-procedure conversion rate, cost per scheduled procedure, and revenue attributed. Every number ties back to a real PAE patient on your calendar.

What if our urologist referral relationships are weak?

That's actually where this approach has the highest leverage. We bring patients who never go through a referring urologist — they discover PAE on their own, qualify themselves through our intake, and arrive informed. Strong urologist relationships speed things up, but they aren't a prerequisite.

Do we need to be a high-volume PAE practice already?

No. We work with practices doing their first PAE cases as well as established programs scaling to higher volume. The library is the same; the customization changes. New programs typically need more emphasis on physician education content; established programs typically need more on capacity management.

What's the typical engagement length?

Twelve months minimum. PAE has long enough decision cycles that anything shorter doesn't give our follow-up the time it needs to convert the patients we picked up early on. Most clients renew annually after the first year.

How is patient privacy handled?

All intake and qualification flows are HIPAA-compliant, and patient data stays in your systems — we don't operate a separate patient database. Tracking is configured to capture conversion attribution without exposing PHI. We'll walk through specifics on the kickoff call.

PAE Marketing

Build a PAE program that fills your appointment book

BPH affects more than 14 million U.S. men, but the procedure they're most likely to benefit from — Prostatic Artery Embolization — is the one they're least likely to find. We close that gap. The PatientFlow System is purpose-built to bring qualified PAE candidates from awareness to consultation, on a timeline that pencils out for your practice.

Get a PAE strategy call See our case studies

The PAE patient acquisition opportunity

Why now is the right moment to scale a PAE program

PAE is at a rare inflection point: clinical legitimacy, growing patient demand, and an awareness gap competitors haven't yet closed.

14M+

U.S. men living with BPH symptoms

~50% of men 51–60 and ~80% of men over 70 have BPH. The eligible candidate pool grows every year as the population ages.

Source: StatPearls / NIH

8.6×

Growth in PAE search interest (2010–2019)

Google search volume for prostate artery embolization grew 8.6-fold over a decade — and is still climbing. The window to own these searches in your local market is open today.

Source: MDPI, 2024 (Google Trends review)

2023

AUA guidelines formally include PAE

The American Urological Association added PAE to its BPH guidelines in 2023, removing a major legitimacy barrier with referring urologists.

Source: AUA BPH Guideline

8.1%

Annual growth rate of office-based labs

OBLs and outpatient imaging centers are expanding faster than any other IR setting (CAGR through 2031). PAE is one of the procedures driving that growth.

Source: Mordor Intelligence, IR Market Report

Our methodology

The PatientFlow System

A closed-loop system that ensures the right PAE patients don't just find your clinic — they move all the way through to care.

Generic medical marketing stops at the lead. The PatientFlow System is built around the realities of PAE: long decision cycles, uneven referral support, and the need for patient education before commitment. Three pillars work together — none of them in isolation.

Pillar 1

The Demand Loop

How patients find you

PAE has a long buyer journey — most men spend months thinking through their BPH options before booking anything. We meet them where they actually are: searching 'BPH treatment without surgery,' 'PAE near me,' or 'TURP alternatives.' Our content explains PAE in language men actually use, our ads land them on pages built for the BPH decision, and our SEO captures the long tail of comparison searches between PAE and traditional surgery. The result is a pipeline you can fill predictably.

Pillar 2

The Fit Filter

Sorting the right patients before they reach you

PAE has well-defined inclusion criteria — IPSS score, prostate volume, treatment history — and we build them into the patient journey before your team gets involved. A short, well-designed intake walks each patient through the questions a urologist would ask, scores their fit, and routes accordingly. Patients who clearly qualify book immediately. Patients who'd benefit from medical management first get a thoughtful education sequence and a flag back to their PCP. Your team only sees the patients worth their time.

Pillar 3

The Conversion Engine

Following up so patients don't slip away

BPH treatment decisions take time. Men talk to their wives, weigh side effects, check on Medicare coverage, sometimes wait until a symptom flare-up forces the issue. We engineer for that reality with multi-month nurture sequences tied to where each patient is — research mode, comparison mode, or ready to schedule. Reporting tracks every patient end-to-end so the procedures you do this quarter trace cleanly back to a click six months ago.

Talk to us about your PAE program See our marketing services

Your first 90 days

From signed contract to your first qualified PAE consultations

We move fast on what's already proven and slow only on what needs your specific input. Here's the typical sequence for a new PAE engagement.

Week 1

Audit your PAE referral mix

We sit down with your team and walk through how PAE patients currently reach you — referrals from urology, direct-to-patient inquiries, prior marketing efforts — and where the leakage is. You leave with a 90-day plan tied to scheduled procedures, not vanity metrics.

Weeks 2–4

Launch PAE patient ads

We launch your PAE landing pages, Google Ads, paid social campaigns, SEO support content, and conversion tracking — all customized to your physicians, location, and BPH messaging. By the end of week 4 your campaigns are running and the first inquiries are starting to come in.

Days 30–60

Stand up PAE intake

Your patient intake flow goes live: short, IPSS-style questions that educate and screen before patients reach your team. Patients who clearly qualify get fast-tracked to scheduling. Borderline cases enter the right next-step sequence so no one is wasted on a coin flip.

Days 60–90

Scale PAE consults

Your team starts seeing PAE consults from the system. We optimize relentlessly based on what's actually converting in your market — which ads, which channels, which copy. Weekly reports tie every dollar to scheduled procedures.

Start your 90-day plan See client outcomes

Why we're different

How PatientFlow compares to traditional medical marketing agencies

Most agencies bring you a generic playbook and stop at the lead. PatientFlow is built for the specific realities of PAE patient acquisition.

Most agencies

PatientFlow approach

Strategy

Most agencies

Generic medical marketing playbook applied to your practice — same channels, same messaging, regardless of procedure.

PatientFlow approach

A PAE-specific growth system spanning paid search, paid social, SEO content, landing pages, and follow-up workflows — customized to your physicians and market.

Lead quality

Most agencies

Volume-focused: every form fill counts. Your front desk filters the noise.

PatientFlow approach

We screen and educate patients before they reach your team. Only informed, appropriate candidates get on the schedule.

Patient journey

Most agencies

Hands off after the lead is delivered. Long-deciding patients quietly drop out of the funnel.

PatientFlow approach

We stay with PAE-considering patients through their full decision cycle — weeks or months — with automated follow-up until they schedule or opt out.

Measurement

Most agencies

Reports on clicks, impressions, and form fills. ROI is left for you to calculate.

PatientFlow approach

Reports tied to scheduled procedures: qualified consults, consult-to-procedure conversion, cost per scheduled procedure, revenue attributed.

Urology referrals

Most agencies

Awkward dinners and pamphlets. Hope the urologist mentions you to the right patient at the right moment.

PatientFlow approach

Evidence-led content urologists actually want to share — concise, branded simply, without overstepping their role — so they hand off patients when meds and minimally invasive options stall.

Time to first consults

Most agencies

Three to six months to ramp, with the first quarter spent on creative production and testing from scratch.

PatientFlow approach

First qualified PAE consults typically scheduled within 60–90 days, because the asset library is already proven.

Book a strategy call Learn about our approach

Practice owner FAQs

Ready to scale your PAE program?

If you're an OBL, IR practice, or vascular group looking to grow PAE volume — or you're considering launching a program — let's talk through what the next 90 days could look like for your practice.

Build a PAE program that fills your appointment book

Why now is the right moment to scale a PAE program

The PatientFlow System

The Demand Loop

The Fit Filter

The Conversion Engine

From signed contract to your first qualified PAE consultations

Audit your PAE referral mix

Launch PAE patient ads

Stand up PAE intake

Scale PAE consults

How PatientFlow compares to traditional medical marketing agencies

Practice owner FAQs

Ready to scale your PAE program?

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