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UFE Marketing

Build a UFE program around the patients OB-GYNs aren't referring

Fibroids affect 70–80% of women by age 50 — but most never hear about Uterine Fibroid Embolization from their OB-GYN. The U.S. performs 600,000 hysterectomies a year against just 25,000 UFEs. The patients who'd benefit most aren't being referred. They're online, looking for answers. We turn that searching into qualified consultations on your calendar.

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The UFE patient acquisition opportunity

UFE is the most underused fibroid treatment in the U.S.

There's no shortage of candidate patients. There's a shortage of patients who know UFE is an option. That gap is your market.

70–80%

Of U.S. women develop fibroids by age 50

An estimated 25–50% of those women are symptomatic. Black women face an even higher cumulative incidence — over 80% by age 50.

Source: AJOG, US population study

24:1

Ratio of hysterectomies to UFE procedures performed annually

About 600,000 hysterectomies vs. only ~25,000 UFEs each year. Many are happening to women who would have qualified for UFE — if they'd been told.

Source: Disparities in UFE Utilization

35.3%

Of women seeing an OB-GYN for fibroids are offered no treatment

When patients are seen but not counseled on options, they go home and start searching. That's where direct-to-patient marketing wins for UFE.

Source: Patient Experiences with Fibroid Programs

+8.2%

Annual growth rate of the UFE devices market

ACOG reports 25% growth in minimally invasive fibroid procedures in five years. ASCs and OBLs are the fastest-growing setting for UFE delivery.

Source: Verified Market Research, UFE Devices Market

Our methodology

The PatientFlow System

A closed-loop system designed to find the women OB-GYNs aren't referring — and walk them through to the right care.

UFE has a unique marketing challenge: patients are actively searching, but they're searching for relief — heavy bleeding, pelvic pain, anemia, missed days of work — not for the procedure name. The PatientFlow System meets them at the symptom and brings them to your practice ready to schedule.

Pillar 1

The Demand Loop

How patients find you

UFE candidates don't search 'uterine fibroid embolization' — most have never heard the term. They search 'how to stop heavy periods,' 'fibroid surgery alternative,' 'why am I always tired and bleeding,' and 'is hysterectomy my only option.' We build content, ads, and landing pages tuned to the actual language women use and to the moment they're in: still researching, ready to consult, or already told they need a hysterectomy and seeking a second opinion. Each moment gets a different message.

Pillar 2

The Fit Filter

Sorting the right patients before they reach you

Fibroid patients vary enormously — small symptomatic fibroids, submucosal fibroids causing infertility, large fibroids causing pressure, and patients already booked for a hysterectomy looking for a way out. The right answer for each is different. Our intake flow asks the questions that actually matter (heaviness, anemia, fertility goals, prior treatments) and stratifies inquiries before they hit your team. Strong candidates get scheduled. Cases that need imaging or workup first enter the right next-step path. No more sorting through inquiries that aren't a fit.

Pillar 3

The Conversion Engine

Following up so patients don't slip away

Many women researching UFE need months. They want to talk to their partner, finish a season at work, recover from the appointment that got them here, or wait until they've made peace with not having a hysterectomy. We follow up over that whole timeline — quietly, with content that meets them where they are. The patient who books in month four shows up convinced and ready, not lukewarm. Every step traces back so you can see exactly which post or ad started a six-month journey to a procedure.

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Your first 90 days

From signed contract to your first qualified UFE consultations

We move fast on what's already proven and slow only on what needs your specific input. Here's the typical sequence for a new UFE engagement.

1

Week 1

Audit your fibroid funnel

We sit down with your team and walk through how fibroid patients currently reach you, where they're getting lost, and how OB-GYN referrals (or the lack of them) shape your current pipeline. You leave with a 90-day plan tied to scheduled procedures.

2

Weeks 2–4

Launch symptom-based fibroid ads

We launch your symptom-based landing pages — for heavy bleeding, fibroid alternatives to hysterectomy, pelvic pressure, and 'considering hysterectomy' searches — along with Google Ads, paid social, SEO support content, and conversion tracking. By the end of week 4 your campaigns are running and the first inquiries are coming in.

3

Days 30–60

Stand up the fibroid intake

Your patient intake flow goes live: short, symptom-based questions that screen for severity and treatment readiness before patients reach your team. Strong candidates get fast-tracked. Patients in 'still researching' mode enter follow-up sequences.

4

Days 60–90

Scale UFE bookings

Your team starts seeing UFE consults from the system. We watch what's actually converting — which symptom angles bring the strongest candidates, which channels work best in your market — and double down. Weekly reports tie every dollar to scheduled procedures.

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Why we're different

How PatientFlow compares to traditional medical marketing agencies

Most agencies bring you a generic playbook and stop at the lead. PatientFlow is built for the specific realities of UFE patient acquisition.

Strategy

Most agencies

Marketing 'UFE' to patients who don't know the procedure exists. Most never click.

PatientFlow approach

Symptom-based marketing that combines search, paid media, educational pages, and follow-up for women searching heavy bleeding, hysterectomy alternatives, or pelvic pain — then introduces UFE as the answer.

Lead quality

Most agencies

Volume-focused: every form fill counts. Your front desk filters early-stage and non-candidate patients manually.

PatientFlow approach

We screen patients by symptom severity before they reach your team. Strong candidates get fast-tracked. Earlier-stage women enter education sequences.

Patient journey

Most agencies

Hands off after the lead is delivered. Women weighing UFE against hysterectomy quietly drop out while they decide.

PatientFlow approach

We stay with UFE-considering patients through long decision cycles — weeks or months — with automated follow-up until they schedule, escalate, or opt out.

Measurement

Most agencies

Reports on clicks, impressions, and form fills. ROI is left for you to calculate.

PatientFlow approach

Reports tied to scheduled procedures: qualified consults, consult-to-procedure conversion, cost per scheduled UFE, revenue attributed.

Underserved demographics

Most agencies

Same creative for every patient. The 80%+ fibroid incidence in Black women shows up as 'targeting nuance' nobody actually does anything about.

PatientFlow approach

Tailored creative, channels, and trust signals for the demographics carrying the highest fibroid burden — including women of color, who've historically had the least access to UFE despite needing it most.

Time to first consults

Most agencies

Three to six months to ramp, with the first quarter spent on creative production and testing from scratch.

PatientFlow approach

First qualified UFE consults typically scheduled within 60–90 days, because the symptom-based asset library is already proven.

Book a strategy callLearn about our approach

Practice owner FAQs

Ready to scale your UFE program?

If you're an OBL, IR practice, or vascular group looking to grow UFE volume — or considering launching a program — let's talk through what the next 90 days could look like for your practice.

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